Mobile Commerce & Payments 2017

DEFINING THE FUTURE OF COMMERCE

WHEN January 24th - 25th 2017
WHERE Quality Hotel Globe, Stockholm
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Join us this year at MCP

A note from the Editorial Director & Project Director:

 Stephen It is a great time for mobile commerce as the rapid development shows no signs of slowing down. Business insider predicts that mobile commerce will make up 45% of total e-commerce, equaling $284 billion in sales by 2020. This growth makes it very attractive for new competitors to enter the market with their disruptive business models, making the payment world more and more challenging.

But who is pushing this development? We believe it is the customer as they strongly know what they want and expect a great shopping experience. The bottleneck here is the retailer, who is still struggling to deliver the digital transformation of financial services and adapt to the changing consumer behavior. A big problem for mobile commerce remains conversion as mobile checkouts are not as smooth as they should be and people tend to remember a bad checkout experience.

A big question is whether a mobile website or a mobile app is the right way to go. Many believe apps are the way to go but there are a lot of challenges to good execution. At the moment, most channels lead shoppers to their mobile browser, indicating that that is the place where the money is being made. According to Moovweb, only the leaders with the biggest reach (Target, Amazon, Walmart) have been able to get enough regular usage on their mobile apps in order to outpace their traffic and purchases on the mobile web. Only a small subset of shoppers has been willing to dedicate space on their smartphone or tablet to a retailer’s application. Whether you choose to go for a mobile website or an mobile app, it is in the end all about making sure you build a solid mobile presence that better engages the highly active mobile customer base and provide them with fantastic user experience.

MCP2017 will be tackling the major issues retailers are facing in this fast changing world of payments. We will focus on what the changing environment means for retailers and how they can finally benefit from this rapidly growing market. We will continue to define the future of commerce for retailers by creating the platform for future cooperation with financial institutions, fintech, consultants, wallets and technology companies.

Do you want to find out how to tap into your consumers by listening to leading experts from both the online and physical world of retail technology? Join us in January!

Stephen Brogarth, Project Director, Copperberg

Maaike Gerritse, Editorial Director, Copperberg

The Agenda

1 pageDownload the agenda for Innovative Mobile Commerce&Payments 2017 as a PDF file:
MCP 2017 Agenda.pdf

Post Event Report 2016

nordicmcpposteventreport2016

The 2nd edition of Nordic MCp took place on the 27th & 28th of January 2016 at Hotel Birger Jarl in Stockholm with over 150 participants. The agenda was packed with 2 different tracks and 21 speakers and we received fantastic feedback from the participants!

Did you miss the event or would you like to recap all the great things that happened? Check out the Post Event Report here.

Download the Nordic MCP Post Event Report 2016 as a PDF file: Nordic MCP Post Event Report 2016.pdf



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