DEFINING THE FUTURE OF COMMERCEREGISTER NOW
2015 was an incredible year for mobile devices in commerce. Online sales via mobile devices are now growing at three times the rate of traditional online sales, figures from major online retail events such as Black Friday and Cyber Monday showed, in USA that over 40% of all online sales were completed on mobile devices including large transactions of $10,000 usd for jewelry.
Statistics from the UK show that from Q1 of 2010 to Q2 of 2014 online transactions via mobile devices have risen from 0.4% to 36%. Similar trends are being seen all over the developed world.
So now online sales is clearly moving from E to M-Commerce are retailers implementing true, focused and workable omni channel strategies? As for in-store payments all of the years discussing NFC vs QR codes and other RFID technologies seem to have been put to one side as the movements towards genuine action seems to be taking place. ApplePay is seeing steady if not overwhelming uptake in the USA and will be present in more territories soon. Samsung have reacted with their purchase of LoopPay, surely opening up in-store payments to the android platform will only increase use further. So after years of will we wont we see mobile payments take off i think it is fair to say that argument is now finished. The Nordic MCP 2016 event will now focus its attentions on what this means for retailers. What are the true benefits, what are the changes in consumer behaviour as a result. The extraordinary opportunity to react to real time data and geo located information should create loyalty and personalised shopping experiences unparalleled in the history of the retail sector.
Find out how to tap in to your consumers from leading experts from both the online and physical world of retail technology in the Nordics.
Stephen Brogarth, Project Director, Copperberg
Maaike Gerritse, Editorial Director, Copperberg