Tommy Ståhl, CIO, Digital Inn

Tommy Ståhl is currently working for Digital Inn, Swedens largest Apple Premium Reseller with a revenue of 500M SEK as CIO and head of the Consulting Unit. He continualy works with the organisation to increase the benefit of IT and to capitalize on the growing mobile precense. Digital Inn as a reseller has been promoting mobile devices since Apple introduced the iPhone in Sweden in 2008. As well as selling and developing for the mobile market Digital Inn since earlier this year uses the information from physical devices entering their stores to analyze customer flow, marketing campaign efficiancy and direct staffing in stores.